Consumer Health App Improves Personalization for Increased User Engagement

How leading pharmaceutical company, ALK, implemented environmental data to create a more personalized and relevant medical app experience for people with allergies, improving user value and retention rate.

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Learn about:

  • How pharmaceutical companies are tasked to optimize connectivity for their medical solutions with personal recommendations for each customer’s sensitivity

  • Why ALK partnered with BreezoMeter to overcome these challenges to improve personalization efforts and increase user engagement

  • How became the go-to app for allergy sufferers who don’t want to be confined by their sensitivities


After integrating the learning section and allergy log insights, ALK saw an increased user retention rate, from 24% to 36%, while churn rate of app removal improved by 50%.