Blueair is the Swedish maker of high-end air purifiers and air pollution masks, and have several direct competitors in the global market. In order to boost sales and increase consumer satisfaction, they had to make sure to be ahead of the curve in terms of product value and user engagement. They partnered with BreezoMeter in order to offer full purification solution using personalized environmental data, increasing sales and engagement among purification consumers.
What You'll Learn? How to use personalized environmental data to:
Prove enhanced product value via the indoor/outdoor connection
Engage with users on a daily basis
Educate customers about the air they breathe
Provide actionable insights to your customers
Why this is interesting to you?
The search for an air purifier often starts with word-of-mouth recommendations and brand awareness. Air purifier companies are highly invested in finding the right features to include in order to provide the most competitive, valuable product to their customers.
Blueair is a world-leading producer of air purification solutions for home and professional use. Founded in Sweden, Blueair delivers innovative, best-in-class, energy-efficient products and services sold in over 60 countries around the world. Blueair is part of the Unilever family.