Connected Health Device Improves Personalization for Increased User Engagement

How leading pharmaceutical company, ALK, implemented environmental data to create a more personalized and relevant medical app experience for people with allergies, improving user value and retention rate.

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Learn about:

  • How pharmaceutical companies are tasked to optimize connectivity for their medical solutions with personal recommendations for each customer’s sensitivity
  • Why ALK partnered with BreezoMeter to overcome these challenges to improve personalization efforts and increase user engagement
  • How Klarify.me became the go-to app for allergy sufferers who don’t want to be confined by their sensitivities
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After integrating the learning section and allergy log insights, ALK saw an increased user retention rate, from 24% to 36%, while churn rate of app removal improved by 50%.

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